From supplying Kraft Foods with 2,500 Fusions to foremost police fleet sales for 15 years, Ford is the main player in the fleet market--and it intends to keep things that way.
Fleet is not an awful word at Ford, said Mark Fields, Ford's president of the Americas. It's like anything else in life--done in moderation, it can be extremely healthy.
In 2009, Ford had the major share of U.S. commercial (32 percent) and government (44 percent) fleet sales. And according to Fields, those at the Blue Oval fully propose to maintain our leadership.
To do that, Ford will present fuel-efficient powertrains and sustainable technologies--including electric, hybrid, natural gas, propane, E85, biodiesel and EcoBoost--in its 2011 fleet lineup. That means fleet vehicles, from bakery trucks to cop cars, are receiving some of the automaker's preeminent technology.
Later this year, Ford will hit the market with an electric-powered version of the Transit Connect and a Transit Connect taxi that can run on compacted natural gas or propane. Ford's Escape and Fusion will also be obtainable with E85 capabilities for fleet customers.
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