Friday, March 19, 2010

Mahindra Xylo Mileage Marathon

Mahindra & Mahindra Ltd. (M&M), the market leader in the utility vehicles segment in India, recently organised for the third consecutive time, the 'XYLO Mileage Marathon' in Chandigargh. The event is a unique customer – centric initiative focused on the XYLO’s fuel efficiency and was intended to highlight the vehicle's superior mileage feature.

The drivathon saw participation from 30 XYLO families of Chandigarh. The day started with XYLO customers top up their fuel tanks before driving their cars on a pre-determined 79 km route. The key achievements of this marathon was - 100% of the participants achieved fuel efficiency figures of over 15 kmpl, 90% of the vehicles returned fuel efficiency figures greater than 20 kmpl and the overall fuel average of the entire group was 24.7 kmpl.

Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd said, “We are absolutely delighted to see the enthusiasm of our proud XYLO owners and my congratulations to all the winners. The XYLO has been a runaway success since its launch over a year ago, reflecting high customer satisfaction levels. This Mileage Marathon is a unique customer-centric effort which will not only give the owners an idea of the vehicle’s fuel efficient nature but will also help them understand their XYLO experience better."

The winner of the event was Mr. Pankaj Chanana with the highest mileage figure of 36.4 km/litre of diesel and received an exclusive gift hamper. The other winners were Mr. Anuraj Agnihotri with a fuel average of 34.8 Km/litre and Mr. Mohan Singh with 32.79 Km/litre fuel average. It was a fun filled occasion for the XYLO families who enjoyed a special entertainment programme which included quiz & games for the children.



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