Lotus Group International Ltd, a completely owned subsidiary of Proton Holdings Bhd, will unveil four fresh sports car models at the 2010 Paris Motor Show next week.Lotus will expose four new models, two of which are prelaunch models called the Lotus Elite and the Esprit and it is an important models for lotus, at the car show in France.
The models will propel Lotus into the upper segment of the sports car market, and assist the company tap into a new group of buyers who choose more contented and practical sports cars that can be used for everyday driving in its place of the current line-up of sports cars that are designed for track racing.
For example, the Lotus Elite is a four-seater instead of the present sports cars by Lotus which are two-seaters and which are not extremely practical for everyday use.
The new models are part of Lotus’ turnaround plan to provide a lift to its brand and image. Its management also hopes that the unveiling of the new models at the Paris Motor Show will allay criticism of Proton investing a lot in Lotus.
However, automotive analysts told The Edge Financial Daily that they would rather wait for Lotus to create results in terms of sales before building any predictions on the impact of its latest move on Proton.
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