For the first time, General Motors studios across the world have present design studies for the next-generation Chevrolet Corvette. Late last year, Ed Welburn, GM's vice president of global design, called GM's 10 styling studios to submit design proposals.Global input on the Corvette's design is one of numerous steps GM is taking to attract buyers in Europe, where the car has little appeal, and young U.S. buyers who favor imports. We have challenges in the States with the Corvette, Welburn said in a conference at the Geneva auto show.
The present average age of a Corvette buyer is 54, according to the Power Information Network, a unit of J.D. Power and Associates. Corvette trade is in a tailspin. Final year 13,934 was sold in the United States, down 48 percent from 2008.
The present Corvette debuted in the 2005 model year. Prices sort from $49,880 for the base coupe to $107,830 for the ZR-1. Both prices include shipping. A redesign owes in two to three years, industry sources say.
Corvette critics frequently cite the sports car's size, saying it looks big. They also point to what they declare is a cheap-looking interior.
Welburn said today's Corvette is about the same size as the Porsche 911, but the styling creates it look bigger. We have to develop a design that feels trimmer, meaner, to go along with the unbelievable performance that the car has, he said.
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