It is show time in Geneva as car companies put on a merry face and reveal a glitzy array of new models, especially small cars and hybrids.With 100 world and European premieres, carmakers are eager to catch the consumer’s eye at the 80th Geneva International Motor Show, which opens on Thursday. But ahead of the glamour, the road to recovery remains a bumpy one.
More than 700,000 people, including 10,000 journalists, are probable to pour through the doors of the huge Palexpo exhibition halls over the next ten days to ogle at the new got-to-have cars.
Car firms’ budgets may have been sliced, but there is a bumper crop on view, including the Audi A1 supermini, launched by pop singer Justin Timberlake, the Alfa Romeo Giulietta, the Nissan Juke hatchback intersect and new VW Touareg off-roader. Other show stars comprise the five-door Mini Countryman and a European version of Ford’s third-generation Focus.
Alongside a strapping focus on ever-smaller vehicles, the flurry of launches has also been conquered by new technologies, as companies try to pull ahead of competitors – or not get left behind.
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