Ford India to sell overseas Figo, engines to South Africa

The Indian arm of global auto maker Ford Motor will shortly initiate exports of its small car Figo and diesel and petrol engines to South Africa and Association of South East Asian Nations (Asean) countries, the company said Friday.

"We will be shipping out wholly built Figo and engines (diesel and petrol) to South Africa and Asean countries," said Ford India president and managing director Michael Boneham after launch of the company's new engine plant near here.

The actual volumes will rely on the require in the domestic as well as abroad markets, he added.
At the same time, Boneham admitted that the Indian subsidiary is not gainful.

The new engine plant, with an annual manufacture capacity of 250,000 units, is element of Ford India's $500 million expansion project, which incorporated doubling of its existing car production capacity to 200,000 units yearly.

Major portion of the investment expend that was announced has been made. The remaining portion will be invested soon, Boneham added.

He said the local component substance in petrol and diesel engines will be 60 percent and 80 percent correspondingly.

The stretchy production line can make 1.2 litre, 1.4 litre and 1.6 litre petrol and diesel engines, with a incessant mixed flow and not batch built. The plant can make up to 10 types of engines.
With the commence of Figo and plans to launch a new model every 12 or 18 months, Boneham expects the capacity utilization to go up from the last year's levels of 30 percent.With a capability of 100,000 units Ford India rolled out 30,000 units in 2009.

Figo, to battle beside the likes of Swift and i20, will be commercially launched next month.

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