Wednesday, August 18, 2010

Volvo CEO alleges They Can Be a Top Brand

Volvo can use its new-found independence to react rapidly to market demands and enter "the top league of premium brands", according to the firm's new CEO.

Ex-VW USA chief Stefan Jacoby began his role at the Swedish manufacturer on Monday, just under three weeks after the firm was taken over by Chinese firm Geely.

He declined to create sales projections for the troubled brand during his first official press conference, joking that he would need "at least another 48 hours" to come up with specific figures. But he said the fact that Volvo was no longer tied to a chief manufacturer would bring challenges and opportunities in equal measure.


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