Friday, May 28, 2010

Ford Figo costs to go up, by how much we don’t know

Here is obviously incredible that prospective Ford Figo buyers will find hard to digest. Ford India will hike prices of the Ford Figo in the coming days as it lastly loses the battle with inflation that has, for long been threatening to impact prices. While Ford India hasn’t indicated by how much the Ford Figo prices would see an impact, here’s what Ford India Executive Director (Marketing, Sales and Services) Nigel Wark had to say regarding the impeding price hike.

We can’t challenge gravity for ever. The general industry cost is increasing, steel prices are up, components are costlier and there has also been an increase in transport cost.

A huge reason for the Ford Figo’s stupendous success has evidently been the great value for money pricing at which the Figos have been selling for. Keeping this hugely significant factor in mind, we’re expecting Ford India to hike Figo prices only marginally to reduce any impact on sales. That said, it would be attractive to see how Ford India manages to cope up with the higher inputs costs while still making sure that the Figo buyer faces a marginal price hike.


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