Suzuki to Unveil Two New Concept Versions of Kizashi at the New York Auto Show

Suzuki’s stand at this month’s 2011 New York International Auto Show will feature two brand new concepts cars, both based on the Kizashi sedan. In the Japanese automaker’s own words, the first study will be a “stylish and socially-conscious sedan propelled by a newly-developed advanced powertrain”, while the second concept will be a “wildly-schemed and amped up homage to Suzuki’s iconic motorcycle heritage”. Read more »

VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

Read more »