This year’s Paris Motor Show saw Hyundai’s stand raise 66 percent, with a total of 18 models on exhibit. This is a company on grow and the Japanese giants should be more than a little concerned.The all-new sub-compact ix20 made its globe debut. This is an immense looking sports mini-van, which differentiates itself from the ‘boxy’ styles already in market.
Red Bull have even sponsored New Zealand born drift king, Rhys Millen, in a race spec Hyundai Genesis Coupe, which he troop to a world record run at the overwhelming Pikes Peak in 2009.
Hyundai have built a new Pikes Peak contender, the PM 580, looking more similar to an LMP1 car, also powered by Genesis, in an effort to break the 10-minute barrier.
The fourth and final new model on show this year at the Hyundai stand is the ix35 Blue with an extra competent and brand new 1.7-litre diesel engine, which release just 135 g/km of C02 as a benefactor of the company’s efficient ‘Blue Drive’ technologies.
Joining the ix35 Blue is a ‘mild diesel hybrid’ version of the SUV, which will produce even less C02 than it’s green ix35 sibling at just 117 g/km.
The irony is that today’s skeptics of this powerhouse Korean brand will most probable be tomorrow’s Hyundai drivers.
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