Gorden Wagener has been on a mission to carry some of the lost sparkle back to Mercedes-Benz cars ever since he was promoted to vice president of design in 2008. The 42-year old was promoted from head of strategic complex design to replace Peter Pfeiffer, who had been in the post for 30 years.Gorden Wagener studied industrial design in Essen and transport design at the Royal College of Art. He has spent the most excellent part of his working life at Mercedes, working his way up from head of exterior and interiors to advanced design, overseeing cars such as the A, B, C, E, CLK and CLS - the bulk of the modern Mercedes range.
Since his promotion, he has introduced a complicated selection of production cars and prototypes, most especially the 'gullwing' SLS AMG, and the F800 and Shooting Break concepts - the latter previewing the much predictable CLS replacement to be unveiled in Paris in September 2010.
Wagener's latest announcement, though has been a new sub-brand - Mercedes-Benz Style - which will design bespoke luxury products outside the automotive field: from aircrafts to yachts, furniture and more. We caught up with him to see what he tactics to attain with Style, and discuss his thoughts on Mercedes-Benz car design.
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