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We can’t challenge gravity for ever. The general industry cost is increasing, steel prices are up, components are costlier and there has also been an increase in transport cost.
A huge reason for the Ford Figo’s stupendous success has evidently been the great value for money pricing at which the Figos have been selling for. Keeping this hugely significant factor in mind, we’re expecting Ford India to hike Figo prices only marginally to reduce any impact on sales. That said, it would be attractive to see how Ford India manages to cope up with the higher inputs costs while still making sure that the Figo buyer faces a marginal price hike.
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